The Company invested $18 million for a minority interest and does not anticipate that this investment will have a material impact on the previously communicated first quarter 2022 outlook. Our investment in Frankies Bikinis is a continuation of our efforts to expand partnerships with culturally relevant brands founded by women entrepreneurs.” She has created an aspirational beachwear brand and trend leader in the swimwear category, with room to grow and extend into new categories and attract new customers in the direct-to-consumer channel.
Martin Waters, Victoria’s Secret CEO, commented “We are excited to be partnering with Francesca and the team at Frankies Bikinis. With Victoria’s Secret beside us, Frankies Bikinis will continue to deliver our signature collections that encourage customers to explore their personal style and create looks unique to themselves that make them feel their most confident. I have such respect for the transformation that Victoria’s Secret has made over the past few years specifically with diversity and inclusivity, and I believe that together we can continue to bring a new wave of fashion into the swimwear industry for all women of all shapes, all sizes, and all backgrounds. Founder and Creative Director Francesca Aiello said, “Victoria’s Secret and Frankies Bikinis are true heritage brands in my eyes companies that women tie unforgettable memories to, whether that be a first purchase from the brand or a memory of a time wearing it. The brand is widely known and recognized for its innovative, inclusive, and trend-setting aesthetic and laid-back Malibu vibe. (“Victoria’s Secret” or the “Company”) (NYSE: VSCO) today announced its acquisition of a minority interest in Frankies Bikinis, LLC (“Frankies Bikinis”), a women-founded and women-led beachwear and lifestyle brand located in Venice, California.įrankies Bikinis was founded in 2012 by then 17-year-old Francesca Aiello and her mother, Mimi Aiello. They have everything from the skimpiest, sexiest string bikinis to the most supportive one pieces.REYNOLDSBURG, Ohio, Ma(GLOBE NEWSWIRE) - Victoria’s Secret & Co.
Victoria secret swim how to#
They're well worth it, though: As you'd expect from the preeminent lingerie company in the country, they know how to make a good swimsuit, no matter what your needs are. They've been selling the suits in store since back in 2008, but there is a bit of a catch: The offerings vary store by store, but they generally don't start selling the suits until we start ramping up to summer - so it might be a bit more difficult to find them at this time of year. That said, if you're more of a shopping in person type, you're in luck - because as it would turn out, they do sell swimsuits (very chic swimsuits, in fact) in store.
Besides, the whole point of the upcoming VS Swim Special is that it takes us behind the scenes of the swim catalogue - which would indicate that the suits are sold primarily by means of mail order and internet. This Thursday night marks the first ever Victoria's Secret Swim Special, which may have some viewers wondering: Does Victoria's Secret actually sell swimsuits in store? It's a question that bears asking - after all, the store's known almost exclusively for their very extensive offerings of lingerie, and sometimes it's easy to forget that they even sell anything else.
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